Founded: Re-established in 2013, first store in Jiefangbei, Chongqing
Specialty: Authentic Chongqing old hotpot with 240-hour natural fermentation and 9-hour slow-simmering broth
Network: Nearly 30 directly-operated stores across Chongqing, Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Taizhou, and more
For a decade, Peijie has stayed true to three core commitments:
- Product – A broth rooted in tradition, enhanced with fresh innovation
- Operations – A direct-management strategy ensuring 100% profitability and consistent quality
- Brand – From Chongqing to nationwide, making authentic hotpot a cultural signature
Corporate Background:
Peijie Old Hotpot belongs to Chongqing Minxian Catering & Cultural Co., Ltd., a management-driven lifestyle brand group that also operates Fan Ba Tuo and other food brands.
Slogan: “Hotpot Chongqing, Flavor Peijie”
Revived in 2023 after 10 years, this slogan reflects our original vision: to make Peijie synonymous with Chongqing hotpot, and bring authentic flavors to the world.
Vision:
To let the world experience authentic Chongqing hotpot.
Signature Dishes
- Caviar-like Spicy Broth
240-hour natural fermentation, 9-hour simmer, 4 jin beef tallow, premium Henan chili and Sichuan high-altitude peppercorns, creating a rich, jewel-like broth. - The “Peijie Trio”
- Fresh Slaughterhouse Tripe – Large, crisp, and delivered within hours
- Gongcai Meatballs – Hand-pounded pork with Yimen gongcai for a crisp, juicy bite
- Spicy Beef – Tender high-mountain yellow cattle, seasoned with five types of chili from Chongqing, Guizhou, and Henan
Store Locations In The Netherlands
Amsterdam
Amsterdam Chinatown Store: Zeedijk 57, 1012 SH
Store Locations In China
Chongqing
- Jiefangbei Store: Minsheng Road 5, Yuzhong District
- Beicheng Tianjie Store: Beside Xingguang 68, Jiangbei District
- Hongyadong Store: Minzu Road, Yuzhong District
- Raffles City Store: L2-108, Raffles Plaza
- Wushan Store: Ningjiangdu Park, Wushan County
East China
- Shanghai Flagship: 2F, 185 North Maoming Road, Jing’an District
- People’s Square Store: Huaihai East Road 68
- Tianyaoqiao Road Store
- Hopson One Store: Huangxing Road 2228
- Hangzhou West Lake Hubin Yintai Store: 238 Yan’an Road
- Hangzhou Binjiang Tianjie Store: Hanjiang Road 1515
- Hangzhou Jinsha Tianjie Store: Jinsha Avenue 560
- Peijie & Xinrongji Taizhou Premium Store: Xingyue Plaza, Linhai
South China
- Shenzhen Futian Store: 269 Fuhua 3rd Road
- Shenzhen Nanshan Store: Kempinski Plaza, Houhai Bin Road
- Shenzhen Luohu Store: Jiabin East Road 2027
- Shenzhen Longhua Store: Yifang Tiandi Mall
- Guangzhou Chaoliu Tiandi Store: Tiyu East Road 39–45
- Guangzhou Hongfa Store: Tianhenan 2nd Road
North China
Beijing Hopson One Store: Xidawang Road
Beijing Sanlitun Store: SOHO Mall, Gongti North Road